CHILDREN DISCOVER THEIR HERITAGE
With the BH Kids initiative, the Branding Heritage Cultural Organisation’s aim is to bring young people and children closer to their roots, to encourage them to draw inspiration from their cultural heritage, to use new technologies for the preservation of tradition, and to leverage the wealth of the Greek culture in order to develop extroverted and competitive business ideas.
In an attempt to connect past, present and future, BH Kids develops synergies with acclaimed artists, artisans and creators, in order to contribute to the preservation and revival of ancient techniques by recording and teaching them to the younger generation.
Arts such as silversmithing and goldsmithing, marble sculpture, ceramics, pottery, textiles, mosaics and gastronomy are considered key elements of our cultural heritage.
Through the implementation of educational programmes and workshops by experienced artisans and creators, we hope to prove that traditional professions can be employed as important development tools and that tradition can become a springboard for creation and entrepreneurship.
We design and develop programmes in collaboration with schools, universities and other institutions in the belief that young people’s acquaintance with the local cultural heritage will lead them to original creative directions.
Through targeted events we will prove the timeless influence of the country’s ancient and popular culture on modern creation and encourage the younger generation to leverage this cultural wealth.