Many distinguished European academics, artists and designers participated in this event dedicated to the Greek designer, Sophia Kokosalaki, whose work illustrates the ways in which the first European civilization continues to inspire contemporary creation worldwide. The event took place at the Museum of London, on the initiative of the Branding Heritage organisation and with the support of the Region of Crete and the Greek National Tourism Organisation (GNTO) in the United Kingdom, under the auspices of the Ministry of Culture, the Ministry of Tourism and the Embassy of Greece in the UK.