Vogue turns its gaze to where fashion truly begins: in the hands — in the process, the time, and the mastery behind creation. Craftsmanship is not a trend; it is culture. This is also the core of Branding Heritage’s project, “The Weavers of Greece.” The artisans we document do not simply create objects; they carry memory, knowledge, and identity. Journalist and Founder of Branding Heritage, Katerina Frentzou, spoke with Vogue Director Ellis Key about her effort to place craftsmanship at the center of the contemporary cultural dialogue. The project is implemented under the auspices and with the support of the Directorate of Modern Cultural Heritage of the Hellenic Ministry of Culture.
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