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INTANGIBLE HERITAGE | TEXTILE ART
PRESERVATION AND UTILIZATION IN CONTEMPORARY CREATION

As part of its active promotion of cultural heritage the cultural organisation Branding Heritage (BH) is planning a multidimensional project aimed at preserving the traditional art of weaving and the profession of the weaver, while also utilizing it today with an emphasis on sustainability in a contemporary economic, social and cultural environment. Our ultimate goal is to implement the project in various regions with their own weaving tradition, to highlight the importance of interaction between tradition and contemporary business and to create a contemporary digital record of textile art, which will significantly contribute to the professional representation of this ancient craft and its dynamic promotion both within the country and abroad. The art of weaving by use of hand looms is an ancient tradition, still practiced today in many parts of the world, and has been inscribed on the Representative List of Intangible Cultural Heritage by 24 countries. With this project we aim to record an increasing number of Greek regions and their techniques in the UNESCO Intangible Cultural Heritage List and the National Inventory of Intangible Cultural Heritage of Greece. So far, evidence on the art of weaving has been recorded in Greece as follows: The art of weaving and its preservation in Asterousia, Crete (2018), The art of weaving for creating kilims on the vertical loom in Geraki, Laconia (2019). 

Αreas where the project will be implemented in 2022  (CRETE / PELOPONNESE – MESSINIA)

The project will be launched in Crete, since the art of weaving is closely intertwined with the island’s history and tradition, through which techniques were preserved unchanged from the Minoan period to this day. In collaboration with the Development Association of Women Entrepreneurs of Crete, the Foundation for Research and Technology (FORTH) and Knowl – Social Cooperative Enterprise for Education and Lifelong Learning, we aim to document the island’s weaving tradition, the techniques and the artisans of the land, and to support the weavers with a sophisticated methodology so they can acquire the necessary skills for business development and outreach.

In the Peloponnese, and particularly in Messinia, the project will be implemented in collaboration with the Lyceum Club of Greek Women of Kalamata and with the support of the George & Victoria Karelia Foundation

PRESS
THE WORK OF BH IN PROMOTING TEXTILE ART
COLLABORATIONS WITH WEAVERS/CREATORS | ORGANISING WEAVING WORKSHOPS
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