WHAT IS BRANDING HERITAGE?
What is the role of the past in relation to the present and the future? In what ways do artists today get inspired from ancient Greek civilization? How can entrepreneurship and culture move forward together? Branding Heritage is a non-profit organization which aims to answer these questions by creating the first global community of distinguished artists who express themselves through Greek heritage. At the same time it has established a network of scientists who support the aims of the organization and share their knowledge on the timeless value and global influence of the Greek culture.
Branding Heritage aims to raise public awareness regarding the potential of cultural entrepreneurship, through a number of actions and events, as well as its online platform. During a challenging time for Greece, artists turn to cultural entrepreneurship which now plays an important role in global design, fashion and gastronomy, creating new opportunities and solutions. Branding Heritage highlights, promotes and supports artists and brands that use Greece’s cultural wealth in order to transcend obstacles and frontiers and lead to the country’s assertive ‘Rebranding’.