''Last May, Ι spent 36 hours in Crete at the invitation of the newly established non-profit organisation Branding Heritage, which aims to highlight ways in which cultural heritage and modern entrepreneurship can go hand in hand''.
At the site of Knossos we observed a demonstration of Minoan cooking by Jerolyn Morisson (founder of Minoan Tastes) in the presence of Charles, Prince of Wales. The curator at Knossos Kostis Christakis, and the director of the British School at Athens, John Bennet, gave us a behind the scenes look at a collection of artifacts that reveal who the ordinary Minoans really were and hoς they lived: skulls and bones, seeds, everyday objects. The information contained in them will compose the next chapter in Minoan archeology.
The next day, in the crowded auditorium of the Archaeological Museum fashion designer Sophia Kokosalaki and other 'Contemporary Minoans' explained that they consider Cretan Heritage as a permanent point of reference and source of inspiration for their work.
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